The Pierce & Ward Story

Pierce & Ward was born from the serendipitous meeting of Emily Ward and Louisa Pierce one night in New York City and grew quickly, fed by inspiration, creativity and community. Originally founded in Nashville in 2012, Emily and Louisa’s design aesthetic is driven by their love of fancy folk and functional luxury with a special knack for creating warm, lived in spaces that feel like home. They combine Southern charm, California ease and European sophistication with their colorful and pattern rich interiors, finding one of a kind antique and vintage pieces and bringing new life to everything they place in homes and their namesake store in the Los Feliz neighborhood of Los Angeles.

They have been included in the AD100 list for the last seven consecutive years and their projects have taken them around the world. Their second collaboration with West Elm launches in the Summer of 2026. We welcome you to visit our Studio page for Pierce & Ward’s portfolio of work.

Emily and Louisa also operate a boutique in the Los Feliz neighborhood of Los Angeles, which opened in 2021. There, they provide a thoughtful assortment of offerings: widely sourced vintage furniture and objects, thoughtfully curated wholesale, and PW Collection heirlooms. Like a jewel box, the store is abundant with treasures old and new.

In 2025, Pierce & Ward launched a collaboration with West Elm, a collection of more than 150 furniture and décor pieces that broaden the reach of their signature aesthetic while maintaining their dedication to the utmost quality of fabrication and design.

Emily and Louisa are also known for their publishing work, including a monograph with Rizzoli entitled “A Tale of Interiors.”

A partnership born from friendship, they believe you should feel in your space as you do with great friends: right at home.

The Pierce & Ward design studio

Pierce & Ward’s sunny Frogtown studio captures the textured warmth of Emily and Louisa’s signature design aesthetic. Layered with furniture, lighting, artwork, and accessories sourced between the warehouse, studio collection, and West Elm collaboration (and peppered with vintage finds pillaged from Emily’s own home) it’s both a work space and a happy home where boundless creativity blooms.

The PW Store

In 2021, Emily and Louisa celebrated a long-held dream come true: the opening of their brick-and-mortar store location. Nestled on walkable Hillhurst between great coffee and great food, it’s now a fixture of the Los Feliz neighborhood.

The store serves as an inviting, immersive space that epitomizes the “fancy folk” look for which Pierce & Ward is beloved. The eclectic mix of offerings is a bountiful feast for the senses: lovingly designed PW furniture, pillows, and accessories, vintage reframed artwork, books, textiles, tabletop adornments, lighting, gifts, apothecary delights, and antique gems whose storied pasts we can only imagine.

Whether visitors are on a mission to find that perfect something or simply strolling in seeking inspiration, community, and connection, they’re welcomed in with open arms, individualized guidance, and tasty treats for their four-legged companions. Pop by!

The PW Collection

Designed and handcrafted right here in Los Angeles, the PW Collection is comprised of made-to-order pieces lovingly fabricated with high quality materials and thoughtfully selected fabrics. Inspired by vintage silhouettes, these pieces marry timeless charm and contemporary craftsmanship, the unique duality that has earned Pierce & Ward its acclaim.